Team Summary
Visa’s Vision is to be the best way to pay and be paid for everyone, everywhere. We partner with over 16,000 financial institutions globally to build superior payments products and experiences that enable customers –consumers, businesses, large corporations and governments - to pay or be paid.
A unique opportunity exists to join Visa Vietnam & Laos market team, one of the fastest growing commerce and digital payments ecosystems in Asia Pacific. Strong economic growth, rapid social and demographic change, complex payments regulation, intense competition and the swift acceleration of digital commerce make these markets some of the most exciting in the world.
Why is it important to Visa:
Visa’s mission is to connect the world through the most innovative, reliable and secure global payments network – enabling individuals, businesses and economies to thrive. Deepening partnerships with merchants and acquirers are a critical component of Visa’s expanding access and digital infrastructure strategy. This role will have the opportunity to contribute towards expanding payment acceptance and drive everyday card usage in emerging and high-growth Vietnam & Laos markets. Reporting to the Head of Products & VAS, Vietnam & Laos, this role will be pivotal in defining Visa’s Vietnam and Laos Acceptance strategy, go-to-market planning and executions.
What a “Acceptance Products Director” does at Visa:
The “Acceptance Products Director” will lead the Acceptance strategy in the Vietnam & Laos markets, focusing on increasing Visa card penetration in daily spend categories and expanding acceptance among emerging merchant segments.
The position requires a strategic thinker with strong execution capability, able to collaborate effectively with acquiring partners, merchants, fintechs, and internal stakeholders to deliver measurable business growth.
In this role you will:
- Lead market acceptance strategy to grow Visa card penetrations in Vietnam & Laos, across face-to-face and eCommerce merchants, expanding Visa reach
- Own execution & rollout of Visa Acceptance Solutions across small businesses (SMB) and everyday spend segments, including quarterly milestone tracking, issuer onboarding, and merchant acquisition campaigns
- Work closely with Visa Account Executives of Payment Facilitators & Acquirers to co-develop accounts planning, strategies and campaigns aimed at opening new acceptance points and expanding merchant coverage in market.
- Lead economic sensitivity analyses, aimed to deploy tailored commercial actions (i.e., merchant / segment economics adjustments, secure pricing & economics proposals and approvals based on merchant feedback and market conditions in Vietnam and Laos
- Improve acceptance infrastructure among face-to-face merchants by launching and scaling Tap to Phone, Scan to Pay with interoperability, and expanding NFC adoption to enable seamless and inclusive payment experiences.
- Support e-Commerce card acceptance, partnering with cross-functional teams to drive Token penetration, launching Click to Pay, and deploying CyberSource and security solutions to enhance volumes and trust.
- Size merchant categories across face-to-face and e-Commerce segments to quantify cash usage, and develop targeted strategies to increase Visa acceptance and drive cash displacement through tailored product, pricing, and engagement initiatives
- Partner closely with Visa Commercial teams to expand acceptance among SMB merchants, with a focus on touristic areas, and collaborate with Visa Government teams to provide strategic input and thought leadership for opening acceptance in Transit and Government use cases.
- Develop and champion thought leadership on merchant acceptance in Vietnam and Laos, providing strategic insights, market intelligence, and forward-looking recommendations to shape Visa’s positioning and influence ecosystem evolution.