Team Summary
Visa’s Value-Added Services (VAS) team drives growth by delivering innovative solutions that go beyond core payments. We help clients accelerate sales, optimize pricing, and enhance performance through advanced deal governance, commercial insights, and tailored strategies. With over 200+ solutions aligned to Visa’s global vision, VAS strengthens client relationships and differentiates Visa in the marketplace by making our products easier to buy and sell while ensuring world-class execution.
This role reports to the SVP, Head of VAS, Asia Pacific and the Group Country Manager, Japan, Korea & Mongolia. The role is a critical component of the AP VAS and JKM leadership teams.
What a VP, Head of Value-Added Services, JKM does at Visa:
- Develop and execute VAS strategy for Japan.
- Lead and manage in-market VAS teams.
- Drive commercial capabilities across Issuer, Acceptance, and Risk & Identity Solutions.
- Own VAS sales pipeline and deliver quarterly and annual revenue targets.
- Monitor and report VAS deployment and sales performance.
- Increase client adoption of VAS solutions and capture customer feedback.
- Act as a key member of Japan market management and AP VAS leadership.
- Collaborate with deployment channels for clear execution plans.
- Partner with regional VAS leaders to optimize specialized seller deployment.
- Align Sales, Product, and CS teams with future solution roadmaps.
- Oversee client deals to ensure VAS integration and execution.
- Support growth through stand-alone VAS deals and reseller partnerships.
- Lead sales team performance, development, and cohesion.
- Deploy resources strategically for revenue growth.
- Ensure sales engagements are supported by product expertise.
- Implement consistent sales processes and best practices.
- Build team product knowledge to demonstrate value to clients.
- Drive sales initiatives, monitor pipeline, and forecast accuracy.
- Collaborate with cross-functional teams on GTM, enablement, and client materials.
- Ensure smooth handoff to Client Services and capture feedback for product evolution.
Why this is important to Visa
For Visa to successfully deliver its VAS strategy, we must build and deliver world-class solutions that create tangible value for our clients. This role plays a pivotal role in strengthening focus, connectivity, and visibility for VAS across JKM and ultimately AP. Local market teams are Visa’s primary connection to clients, and this role ensures that VAS is deeply embedded in those relationships, driving adoption, accelerating growth and positioning Visa as a trusted partner beyond core payments. By elevating VAS presence and aligning global capabilities with local execution, this leader enables Visa to unlock new revenue streams and deliver differentiated solutions that meet evolving client needs.