Team Summary
The Market Strategy team is instrumental in shaping the company’s medium- and long-term direction. Working in close partnership with executives and business leaders across the organization, the team identifies and solves country-specific challenges and opportunities. Recent initiatives have included national market strategy, multi-year business planning, and exploring both organic and inorganic growth opportunities. Alongside strategy development, the team collaborates with cross-functional groups to drive successful implementation and ensure effective, ongoing business operations. The team’s remit also includes evaluating and supporting strategic partnerships that align with Visa’s market objectives.
What a Director, Market Strategy & Partnerships does at Visa Canada:
The Director, Market Strategy & Partnerships is a key leader on the Market Strategy team, responsible for shaping and executing Visa Canada’s growth agenda through both market strategy initiatives and strategic partnerships. This role blends high-level strategic planning with hands-on partnership development to deliver measurable business results. The Director reports to the Vice President, Market Strategy & Operations and works closely with executive management, product, and business development teams. This position is ideal for someone who thrives at the intersection of strategy and collaboration, and is eager to drive innovation in the payments landscape
Key Responsibilities
Market Strategy:
Strategy Development: Drive the development and execution of market entry, growth, and expansion strategies for Visa Canada – drawing on data-driven insights from the payments and financial services sectors to advance Visa’s market position
Market Analysis: Analyze industry trends, competitor actions, and disruptive technologies to inform actionable recommendations, ensuring Visa stays ahead of market shifts
Thought Leadership: Act as an internal consultant and thought leader by proactively researching emerging topics (such as artificial intelligence or stablecoins) and formulating independent perspectives on their implications for Visa
Cross-Market Collaboration: Coordinate with Visa teams in other markets to identify opportunities where Canada – as a digitally mature market – can adopt and scale innovative payment solutions and value-added services
Client Engagement: Provide strategic support for executive client engagement forums including preparing presentation materials and orchestrating follow-ups to ensure outcomes are driven forward
Strategic Partnerships:
Partnership Development: Identify, establish, and manage high-impact partnerships with key external organizations – such as industry associations, payment networks, and technology companies – that align with Visa’s strategic priorities and can drive transformative business outcomes
Relationship Management: Serve as the primary liaison for strategic partners, ensuring effective day-to-day collaboration, clear alignment on objectives, and delivery of mutually beneficial results
Joint Initiatives: Lead the co-creation of joint go-to-market initiatives with partners, aligning internal functions (marketing, product, sales) with partner teams to maximize commercial success and market reach for joint programs
Partnership Execution: Drive the implementation, and oversight of partnership agreements from inception through integration. Monitor partnership performance and KPIs, and ensure each relationship delivers strategic value
Why this is important to Visa
The Market Strategy & Partnerships function plays a central role in helping Visa Canada’s senior leadership set and execute the strategic agenda, in close alignment with North American and global teams. Your efforts in this role will be instrumental in defining, planning, and executing long-term strategic priorities – and in forging partnerships – that drive Visa’s success in the Canadian market. By effectively blending strategy and partnerships, you will help create greater value for the organization and contribute to Visa’s mission of being the best way to pay and be paid
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.