Position Summary:
The Manager, Global B2B Communications will be responsible for developing and executing integrated communications programs that elevate Visa’s Commercial & Money Movement Solutions (CMS) business globally. This role will combine strategic media relations, analyst and influencer engagement, executive visibility, and multi-channel content development to drive awareness, thought leadership, and reputation-building efforts.
The ideal candidate will have broad experience across product/B2B communications, media relations, content strategy, and stakeholder engagement—with proven expertise in analyst and influencer relations. This role requires strong storytelling skills, cross-functional collaboration, and the ability to manage multiple projects across diverse global markets.
Key Responsibilities:
General Communications & Media Relations
Develop and execute proactive communications strategies to strengthen Visa’s CMS brand positioning and thought leadership in B2B payments and money movement.
Build and maintain relationships with key media outlets, journalists, and editorial contacts.
Draft press releases, media statements, blogs, op-eds, and executive bylines.
Support executive communications, including speechwriting, talking points, and presentation development for industry conferences and events.
Partner with internal teams to identify and amplify CMS success stories, customer case studies, and innovation milestones.
Collaborate with global communications teams to ensure consistent messaging across regions and business units.
Influencer Relations:
Develop and execute influencer strategies to enhance Visa's brand presence and engagement within the industry.
Identify, vet and build relationships with key influencers, creators and partners in the financial services sector.
Create and manage influencer marketing campaigns in conjunction with agency, including outreach, vetting, negotiation, onboarding, and relationship management.
Analyst Relations:
Build and maintain strong relationships with top-tier industry analysts and B2B influencers, including industry analysts, advisors and fintech evangelists.
Drive strategic, high impact engagements with top-tier industry analysts and B2B influencers, by developing and executing a yearlong program of regular briefings and inquiries.
Influence and build analyst mindshare to ensure Visa Direct and Visa Commercial Solutions are favorably represented in relevant media coverage, research reports and market evaluations.
Develop and maintain regular internal reporting on analyst and influencer interactions, sentiment trends, competitive insights, and share of voice across platforms.
Amplify top reviews and ratings across key communications channels and partner with marketing for further lead generation and sales efforts.
Lead quarterly analyst newsletter development from Visa Direct and Visa Commercial Solutions.
Maintain analyst engagement records and insights.
Plan and execute local industry analyst summits and provide the sales teams with insights from the analyst community.
Social Media:
Lead the social media strategy for Visa CMS organization on LinkedIn, X, TikTok and YouTube.
Define and grow Visa CMS presence on social media by developing and implementing a targeted social media strategy across both Visa and executive channels
Collaborate with communications and marketing to integrate social media into all campaigns and events
Manage global content programs to sustain high reach and engagement across multiple markets
Measurement & Reporting:
Track and analyze the performance of influencer and analyst campaigns, suggesting and implementing improvements based on performance data
Provide regular reports on campaign effectiveness and insights for future optimization.
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.