Visa’s Global Brand Team is seeking an experienced and strategic Senior Manager to join our Global Marketing organization, focusing on strengthening Visa’s brand and product proposition. This pivotal role will drive the development and management of key areas of global brand strategy, including integrating product superiority with an innovation agenda into Visa’s brand positioning.
The Senior Manager will spearhead shaping compelling value propositions for the Visa brand, tying those with consumer product marketing strategies, and unlocking new opportunities in innovation (stablecoins, agentic commerce, AI-based consumer experiences, etc.) to showcase Visa’s leadership in the marketplace. Effectively embedding Visa’s brand advantages in consumer advertising is a key lever for marketing to be able to deliver on the growth ambitions of the company.
Key Responsibilities:
- Consumer Product Marketing Center of Excellence (COE)- Maintain and enhance a centralized global strategy for enhancing Visa’s value proposition in security, trust, acceptance, and innovation that can span initiatives, audiences, and regions. Lead the development and refinement of messaging strategies (such as ‘brand claims’) and manage the development and implementation process ensuring adherence to brand, legal, regulatory, and corporate guidelines.
- Marketing Strategy and Plans: Build and oversee strategic marketing plans that ensure Visa’s core advantages are properly utilized, featured, and activated across key sponsorships (FIFA, Olympics, etc.), as well as evergreen campaigns and activations.
- Brand and Product Messaging Development & Delivery - Develop and launch new, differentiated messaging for strategic focus areas, including Consumer Card Products as well as Innovation products, such as those in agentic commerce. Partner cross-functionally with Product, Marketing, Advertising and Legal teams to ensure relevance and global scale.
- Audience Testing & Insights - Collaborate with Insights & Analytics teams to test brand and product messaging strategies and their ability to lift relevance, preference, and motivation to choose and use Visa. Leverage insights to refine messaging and inform go to market strategies.
- B2B2C Brand Strength - Develop a new approach to demonstrate Visa’s brand strength for clients and other stakeholders, utilizing proprietary Brand Strength data and other independent data sources. Articulate Visa’s macro brand narrative and highlight value levers across the cardholder lifecycle. Create compelling, data-driven storytelling showcasing how Visa’s consumer brand, powers the full payments ecosystem for use in advertising, client sessions, or new business development opportunities.
This is a hybrid position, based at Visa’s Global Support Center & Headquarters in Mission Rock – San Franisco, California, with three days in the office, required.