The ideal candidate will bring deep, strategic marketing expertise to drive transformation and business growth for Visa’s partner banks through high-impact, integrated marketing programs, led by robust insights.
Drive Insight Generation: Lead the process with Visa research teams to generate deep, actionable insights into consumer behavior, market trends, and partner bank business needs. Leverage these insights as the foundation for building strategic marketing campaign programs.
Develop and Execute Integrated Marketing Strategies: Design and lead the implementation of strategic marketing roadmaps for partner banks, identifying core growth opportunities aligned with key business and marketing objectives. Drive joint investment by presenting compelling, data driven recommendations.
Orchestrate 360 Marketing Campaigns: Own the end-to-end planning, development, and flawless execution of major joint marketing programs with partner banks and Visa’s agencies. These integrated programs include:
Brand building activities with 360 marketing campaigns
Strategic sponsorships and partnership activations
Advanced digital marketing initiatives
Advance Digital Marketing and Brand Maturity: Proactively champion the digital marketing transformation agenda for partner banks. Introduce and deploy global best practices, innovative digital capabilities, and advanced measurement frameworks to enhance brand relevance, improve business results, and elevate cardholder experiences.
Leverage Visa's Brand and Assets: Strategically integrate and activate the full spectrum of Visa assets—including Visa proprietary sponsorships, and industry capabilities—to deliver maximum marketing impact and competitive advantage for partner banks.
Translate Strategy into Executable Plans: Convert complex strategic goals from partner banks into detailed, commercially viable annual marketing plans, setting robust KPIs and ensuring measured outcomes are achieved.
Drive Internal Collaboration for Campaign Success: Ensure effective alignment and collaboration across all key internal Visa stakeholders (including Product, Sales, and Regional Marketing teams) to deploy a seamless, coordinated approach in support of campaign objectives with partner banks.
Lead & Develop Teams: Directly manage, mentor & develop a team of marketers
This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.