We are seeking an experienced Principal Product Marketer to lead GTM and marketing strategy and execution for our most important and often confidential product launches. In this highly cross-functional role, you will be responsible for developing and executing end-to-end GTM strategies for Amazon Ads technology products, including APIs, AI-powered developer tools, and services. This role bridges product, engineering, and customer teams to ensure developers and technical buyers understand, adopt, and succeed with our solutions. The person who will thrive in this role has the ability to view disparate launches, bundle them into a simple story, and identify the path forward to resolve product gaps and issues. The ideal candidate moves seamlessly between "big picture" thinking and leading tactical execution, and the person is able to navigate heavy ambiguity and chart a path forward independently.
For this highly visible role, we are seeking someone who can both earn trust and have backbone and who can author a simple, compelling document detailing their plans. Your mission will be to win the hearts and minds of our customers by bringing the transformative value of our new solutions to life through engaging, multi-channel activations. And your work won't stop there - you'll also monitor launch progress, gather invaluable customer feedback, and loop that back to our Product and Sales teams to optimize our GTM strategy for long-term, sustainable growth.
If you're ready to roll up your sleeves, collaborate with the best and brightest, and play a pivotal role in shaping the future of advertising, we want to hear from you. Join us in building something extraordinary.
Key job responsibilities
* Product Strategy & Insights: Conduct research, customer interviews, and market analysis to uncover pain points, workflows, and use cases; synthesize partner feedback, competitive benchmarks, and industry trends to influence roadmap and messaging.
* GTM Planning & Execution: Lead go-to-market strategy for platform launches, APIs, and technical features; define positioning, messaging, and launch readiness across documentation, training, sales, and marketing channels.
* Audience Messaging & Engagement: Develop tailored content and narratives for technical audiences (developers, CTOs, and tech decision-makers); highlight customer success stories to drive adoption.
* Community & Enablement: Build scalable engagement and enablement programs with Sales, Partner GTM, and Solutions Architects; create feedback loops through surveys, advisory councils, and early access programs to inform strategy.
* Cross-Functional Leadership: Collaborate across Product, Sales, Events, Regional Marketing, PR, Research, and Training teams; align stakeholders on vision, support alpha/beta programs, and translate customer insights into product improvements.
* Success Metrics: Track adoption and usage of products and features, content engagement (documentation, events, community), customer satisfaction (CSAT, NPS, qualitative feedback), and contributions of insights to roadmap prioritization.
For this highly visible role, we are seeking someone who can both earn trust and have backbone and who can author a simple, compelling document detailing their plans. Your mission will be to win the hearts and minds of our customers by bringing the transformative value of our new solutions to life through engaging, multi-channel activations. And your work won't stop there - you'll also monitor launch progress, gather invaluable customer feedback, and loop that back to our Product and Sales teams to optimize our GTM strategy for long-term, sustainable growth.
If you're ready to roll up your sleeves, collaborate with the best and brightest, and play a pivotal role in shaping the future of advertising, we want to hear from you. Join us in building something extraordinary.
Key job responsibilities
* Product Strategy & Insights: Conduct research, customer interviews, and market analysis to uncover pain points, workflows, and use cases; synthesize partner feedback, competitive benchmarks, and industry trends to influence roadmap and messaging.
* GTM Planning & Execution: Lead go-to-market strategy for platform launches, APIs, and technical features; define positioning, messaging, and launch readiness across documentation, training, sales, and marketing channels.
* Audience Messaging & Engagement: Develop tailored content and narratives for technical audiences (developers, CTOs, and tech decision-makers); highlight customer success stories to drive adoption.
* Community & Enablement: Build scalable engagement and enablement programs with Sales, Partner GTM, and Solutions Architects; create feedback loops through surveys, advisory councils, and early access programs to inform strategy.
* Cross-Functional Leadership: Collaborate across Product, Sales, Events, Regional Marketing, PR, Research, and Training teams; align stakeholders on vision, support alpha/beta programs, and translate customer insights into product improvements.
* Success Metrics: Track adoption and usage of products and features, content engagement (documentation, events, community), customer satisfaction (CSAT, NPS, qualitative feedback), and contributions of insights to roadmap prioritization.