Job Summary
We are seeking a Senior Product Manager to lead the strategy, development, integration and optimization of Visa Marketing 360, Visa’s global marketing automation and personalization platform. In this role, you will partner with global and regional marketing, loyalty, engineering, design, analytics, and client teams to deliver scalable, data-driven marketing capabilities that enable personalized customer engagement, acquisition, and retention. You will own the end-to-end product lifecycle, ensuring Visa Marketing 360 delivers measurable impact for Visa and its clients.
Main Responsibilities
Product Strategy & Vision
- Develop and communicate an AI-driven product vision, ensuring AI is a core enabler of personalization, automation, and predictive capabilities.
- Lead the integration of Visa Marketing 360 with key partners, ensuring seamless data flows, personalization and automation capabilities.
- Identify opportunities to integrate advanced AI into Visa Marketing 360 to enhance targeting, segmentation and real-time decisioning.
Platform Management & Development
- Translate marketing objectives into clear product requirements, user stories, acceptance criteria, and success metrics
- Manage the product backlog and prioritize features based on business value, user feedback, and analytics.
- Partner with engineering, design, and analytics teams to deliver high-quality platform enhancements on time and within scope, including the implementation of AI-powered features that deliver measurable marketing impact.
- Ensure AI capabilities are embedded in the product roadmap, balancing innovation with scalability and compliance.
Stakeholder Collaboration & Enablement
- Partner closely with global, regional and market-level Visa marketers to understand their goals, and design scalable solutions.
- Support the development of training programs, onboarding materials, and best-practice playbooks to drive adoption and effective use of Visa Marketing 360.
Data & Performance Optimization
- Leverage AI-based analytics tools to optimize journeys, predict behavior, and maximize ROI
- Use analytics tools, and customer feedback to optimize platform features
Compliance & Market Awareness
- Ensure all marketing activities comply with Visa’s data privacy, security, and regulatory requirements (e.g., GDPR, CCPA).
- Monitor the competitive MarTech landscape, industry trends, and emerging best practices to inform platform innovation.
- Monitor competitive AI developments in CX platforms and MarTech, identifying opportunities to position Visa Marketing 360 as a leader in AI-enabled marketing solutions.
Key Attributes for Success
- Data-Driven Decision Maker: Comfortable using analytics to inform actions.
- Martech Advocate: Passionate about enabling marketing teams with the right tools and capabilities.
- Global Collaborator: Skilled at working across cultures, time zones, and business contexts.
- Change Leader: Able to drive adoption in complex organizational environments.
- CX Visionary: Deep understanding of where CX platforms are headed, with the ability to shape Visa Marketing 360’s roadmap accordingly.
- AI Innovator: Skilled at applying AI to solve complex marketing challenges, focusing in driving efficiencies and innovation.
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.