We are seeking a Marketing Services Manager to lead the development and execution of marketing objectives, strategies, and programs for Visa in Costa Rica. This role plays a pivotal part in partnering with clients to achieve both Visa’s and our clients’ business and brand goals.
In this position, you will be responsible for designing and implementing marketing strategies and campaigns, managing investment forecasts, measuring ROI, conducting data and insights analyses to guide decision-making, overseeing creative development and media planning, and influencing stakeholders with strong persuasion skills and executive presence. This is a unique opportunity to combine creativity, analytical thinking, and executional excellence to deliver meaningful results in dynamic markets.
Essential Functions:
- Identify marketing opportunities with multiple audiences and develop co-marketing strategies and programs to drive increased Visa business.
- Oversee all aspects of marketing plans, including promotions, events, marketing communications, sponsorships and partnerships, digital marketing, and sales support.
- Identify continuous, actionable consumer insights and opportunities through consumer understanding programs and tools, trend monitoring, and data analysis.
- Participate in sales pitch presentations and develop marketing plans to support new business deals.
- Build and enhance partnerships across the organization — including Sales, Product, Merchant Solutions, Finance, Operations Support, and Legal — to ensure effective implementation of marketing strategies and plans.
- Reimagine the use of Visa’s key sponsorships and assets, including events and partnerships with FIFA, NFL, VCARB, Olympic Games, Disney+, and others, to maximize their impact.
- Define the social media marketing strategy, applying creativity and expertise to find innovative ways to capitalize on social, digital, and mobile channels.
- Lead media and creative agency management, including developing briefs, managing Statements of Work, and overseeing agency budgets.
- Work independently with limited direction in a complex and often ambiguous environment, delivering rigorous, fact-based recommendations to clients, executives, functional, and regional management, while ensuring alignment with stakeholders across the organization.
- Be innovative and curious, consistently seeking ways to improve processes, drive success, share achievements, and learn from challenges.
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.