Why Join Us?
Visa Direct is one of Visa’s fastest-growing capabilities, enabling real-time money movement across the globe. Our Global Product Marketing team plays a critical role in shaping how Visa Direct is positioned, launched, and adopted by clients worldwide. If you’re passionate about payments technology, marketing, and data-driven insights, this is your opportunity to make an impact in a dynamic, global environment.
The Role
We are looking for a Product Marketing & Client Engagement Manager to join the Visa Direct Product Marketing team. This role is ideal for someone with 6-10 years of experience in product marketing or related fields who wants to deepen expertise in a global, high-growth payments environment. You’ll manage client engagement activities, working with stakeholders across the organization to drive product adoption and usage.
Reporting to a senior member of the team, you will play a key role in connecting product strategy to marketing execution, ensuring our solutions resonate with clients and deliver measurable impact.
What You’ll Do
- Lead client engagement strategy, partnering closely with Product teams to strengthen relationships and deliver value.
- Own and execute client communications programs - including quarterly newsletters, product drop events, and client-product feedback sessions - ensuring consistent, relevant, and impactful engagement.
- Drive strategic initiatives focused on client data and insights, including segmentation, targeting, and development of priority account lists to inform engagement and growth strategies.
- Collaborate on go-to-market plans for product launches, aligning multiple teams to deliver seamless execution and client impact.
- Develop compelling product narratives and value propositions, creating messaging and content tailored to specific audiences and regions.
- Support global and regional teams with marketing materials and research, ensuring findings are shared effectively internally and externally.
- Champion innovation and adaptability, taking ownership of evolving priorities and strategic projects that enhance client experience and strengthen Visa Direct’s market position.
Key Internal Partners
- Global Product Management
- Customer Growth
- Sales Enablement
- Integrated Marketing, Field Marketing
- Sales and Sales Operations
- Corporate Communications
- Analytics and Research teams
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.