Director, Consumer Solutions - Strategic Project Lead

Team Summary

The Product organization drives consumer and commercial product innovation and development for Visa in China. The group identifies, prioritizes, and builds alliances and solutions for new products, platforms, and market segment penetration.

The Consumer Solutions team focuses on designing and integrating Visa’s product solutions and benefits into digital platforms and end-to-end mobile experiences, enabling superior value propositions for consumers. This role aims to drive clients’ preference for Visa as a strategic partner and enabler of superior value propositions for digitally enabled consumers.

What a Director, Consumer Solutions - Strategic Project Lead does at Visa:

Strategic Leadership

• Lead and deliver market Big Rocks Initiatives in FY26 especially on Dual Currency Dual Brand chip enablement and Applepay. Drive seamless execution of product initiatives to achieve annual scorecard targets, including Dual Currency Dual Brand card conversion rate and Applepay provision & PV.
• Oversee client-level product strategy and key initiative progress for Eastern China and Part of Southern China clients.
• Lead the annual benefit platform development and Dual Currency Dual Brand card baseline offer enhancement to strengthen Visa’s affluent value proposition

Product & Market Development

• Act as subject matter expert on major Visa consumer solutions (Tap-to-Pay, Applepay, etc.), also participate in agile new product/solution development workstreams and roll out to clients.

Cross-Functional Collaboration

• Partner with Marketing, Client Relationship Management, Consulting teams to design and deliver key strategic projects.
• Collaborate with internal and external stakeholders to ensure timely execution of product strategies and initiatives.
• Build and maintain strong relationships with product and business contacts at client organizations.

Market Insights & Analysis

• Conduct market research to identify affluent segment opportunities and competitive threats.
• Provide in-depth analysis and consultancy to enhance client product offerings and drive KPIs such as CIF (cards in force) and transaction volume.

Projects you will be a part of:

• Consumer Payment modernization projects like Dual Currency Dual Brand card chip enablement, Applepay enablement
• Direct to Consumer portal integration and iteration
• Mainland China Inbound Cross Border campaigns

Why this is important to Visa

As Director, you will be a key driver of Visa’s growth in the affluent segment. You will translate market insights into actionable strategies, oversee high-impact initiatives, and strengthen Visa’s position as the preferred partner for premium customer solutions. Your leadership will influence both strategic direction and day-to-day execution, delivering measurable business results in one of Visa’s most important market segments.