Microsoft’s Corporate, External, and Legal Affairs (CELA) Public Affairs team works at the intersection of technology, public policy, and societal impact. As Senior Manager, Digital Channel Strategy for Public Affairs, you will develop and execute channel strategies to engage policy insiders and government stakeholders, building awareness, trust, and credibility for Microsoft’s global business.
In this role you will use data-driven insights to develop owned channel strategies (primarily social and web) that help Public Affairs build new capabilities and expand capacity, create the platforms for marketing strategies to succeed, and inform content strategy that delivers long-term impact with target audiences. You will be responsible for establishing and implementing channel best practices, defining and tracking goals, monitoring performance benchmarks, and ensuring a cohesive multi-channel experience across all touchpoints. In this role, you will be the team champion analytics by providing insights and data to inform strategic decision making across the team.
The owned channel responsibilities include representing CELA requests for amplification on Microsoft O&O channels, requiring you to build internal relationships with various brand and commercial marketing teams, and to apply sound judgment in determining what amplification opportunities to pursue. Related, you will also lead paid boosting of social channels to grow audience awareness and engagement.
This role sits within a digital and marketing team of Public Affairs and partners closely with colleagues in Public Affairs Communications, as well as with program stakeholders and external vendors.
This is a high-impact individual contributor role for someone who thrives at the intersection of digital, strategy, analytics, and audience—and who is passionate about advancing public policy, corporate responsibility, and influencing global policy through Microsoft’s digital ecosystem.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more, and we’re dedicated to this mission across every aspect of our company. Our Culture is centered on embracing a growth mindset and encouraging teams and leaders to bring their best each day. Join us and help shape the future of the world.