Senior Director – Crypto Strategic Initiatives

Visa hybrid • San Franciscofull_time

As Senior Director of Crypto Strategic Initiatives within Visa’s Growth Products and Partnerships team, you will be responsible for driving execution of key strategic initiatives (or major workstreams within Initiatives) for Visa’s crypto-related efforts.  Example responsibilities of the role include:

  • Lead large, cross-functional workstreams to deliver on Visa’s crypto ambitions
  • Craft and execute end-to-end go-to-market (GTM) plans for new capabilities we are bringing to market, including but not limited to: market segmentation, value proposition & messaging, pricing and packaging, launch readiness, sales enablement, and post-launch optimization.
  • Partner closely with Product Management to align roadmap decisions with customer needs, competitive dynamics, and regulatory trends, ensuring investments are prioritized for maximum commercial impact
  • Lead cross-functional launch squads (Sales, Marketing, Client Services, Operations, Legal, Finance) to deliver seamless product introductions, set adoption targets, and track key business metrics (e.g., revenue, transaction volume, ROI).
  • Provide rigorous ongoing project management support for large, cross-functional efforts, including:
    • Developing and maintaining overall project plans
    • Ensuring ongoing stakeholder engagement
    • Monitoring key dependencies, risks, and issues across the project(s)
    • Preparing project and executive communications on status of project
    • Facilitating issue resolution discussions
  • Provide ongoing monitoring of initiatives post-launch

Experience managing large scale programs and product launches preferred, including:

  • Ability to independently lead and manage projects with multiple workstreams, with proven leadership success over a wide variety of functional business problems
  • Ability to structure and manage complex cross-enterprise projects and processes with multiple stakeholders at both senior and junior levels

This role will require up to 20 % travel.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.